Better Advertising made it into the news a few times this past week. Our favorite mention was Catalyst’s Jim Nichols giving us a shout in his article “Oldest Living Digital Marketer* Tells All: Three Ways Privacy Could Go...” We've also included an excellent piece on what the outcome of the midterm Congressional elections means for privacy and the industry as it changes with the political ecosystem. We've also put in a great article about the NYC start-up scene, and a piece by Adotas writer Brandt Dainow in which he attempts to derail some “myths” about the advertising industry and privacy. As always, be sure to follow us on Facebook, Twitter, and via RSS for up-to-date news. Links: Oldest Living Digital Marketer* Tells All: Three Ways Privacy Could Go...Ponemon Research found that more than 90 percent of marketers eschew BT out of fear of consumer backlash. With a "do not track" registry in place, the Internet wouldn't go away, but some companies and jobs would. Digital Marketers Welcomed the Witch Hunt » Adotas – The press and politicians are on a witch-hunt, and this time the witches are the online marketing community and online advertising. How did we get into this mess? How will we get out of it? How privacy and data security legislation will fare after Nov. 2 – Learn how privacy and data security legislation will be impacted by the Nov. 2 midterm elections. A shift in political power will impact pending privacy and data security legislation. Facebook Says User Data Sold to Broker - WSJ.com – Facebook said a data broker has been paying application developers for identifying user information, and that it had placed some developers on a six-month suspension from its site because of the practice. Three Reasons Why Venture Capitalists Are Investing in New York Startups - Digits – WSJ – One criticism leveled at New York City's fledgling tech scene is that it’s hard for entrepreneurs to find investors in their backyard. But increasingly that argument doesn’t hold water. Advertisers forge ahead with self-regulation efforts – The first fruits of an industry-led initiative to improve behavioral advertising practices will begin appearing in November, in the form of the new “Ad Choices” icon that will overlay display advertising from participating advertisers. Online ad industry strives for self-regulation – Marketers are hoping that online advertising self-regulation initiatives announced last month will increase trust and transparency with consumers, and government. The First Principle of Fairness in Ad Targeting « privacychoice – BlueKai has always been a leader in giving consumers a view to their own ad profile, true to what I consider to be the First Principle of Fairness in Ad Targeting