Data Privacy Day and Firefox’s announcement of their Do Not Track header made privacy news pretty busy this week. In privacy news, the Center for Democracy & Technology released their definition of what “Do Not Track” actually means and Chris Hoofnagle over at TAP questioned whether privacy self-regulation would work. On the industry side, the DMA began telling advertising companies that they are beginning to enforce self-regulatory compliance, and the DigEx Advisory Group made some predictions as to where it would lead. Have a great rest of the week and don’t forget to make it to our privacy professionals, attorneys, and brand marketers webinar this Friday at 1:30 EDT featuring General Electric’s Privacy Lead Nuala O’Connor Kelly and Experian’s SVP of Government Affairs & Policy, Tony Hadley. As always, for more news, you can follow us on Facebook or Twitter.

DMA: We Will Enforce Industry's Web Privacy Guidelines -- AdWeek -- The online advertising industry has launched its self-regulatory online privacy program. But if the industry is to fulfill its ultimate goal—keeping regulators and legislators off its back—it needs broad compliance.

Can Privacy Self-Regulation Work for Consumers? – TAP – I hope to remind participants in the debate that we've tried voluntary codes for over a decade now, and in the privacy field, it hasn't gone too well. CDT Releases Draft Definition of “Do Not Track” – Center for Democracy & Technology – “Do Not Track” (DNT) is gaining momentum. In 2007, CDT and a coalition of other public interest groups called on the Federal Trade Commission (FTC) to create a Do Not Track system that consumers could use to avoid being tracked as they browsed the Web. For three years, the idea went nowhere. Then, last July, FTC Chairman Jon Leibowitz expressed support for DNT in Congressional testimony. In December, the FTC staff featured DNT in its draft privacy report and a House subcommittee held a hearing on the topic. An i for an eyeball – DigEx – The recent announcement that Mozilla will implement an "opt-out" flag via the Firefox browser is both technically appealing and commercially groundbreaking