Scott Meyer had a great presentation on "the value of revealing the invisible web" today at FM: Signal Chicago. Over the past years, as commerce and tracking have grown on the web, we've seen more and more page elements added to websites that make the round-trip call to their respective 3rd party owners. Furthermore, these trackers can also fire multiple other trackers, making for a complex chain of redirects. During his talk, Scott gave a breakdown of our newest service offering, Evidon Encompass Revenue Protection, a tagless system that directly and efficiently addresses this issue by giving clients insight into how every tracker found its way onto their sites. We'll be posting an update with a recording of today's presentation to our Twitter and Facebook accounts as soon as we have the link, so stay tuned! Update: You can watch Scott's full FM:Signal Chicago presentation here.