The Evidon Blog

25 5 2013

Evidon Weekly News Digest 8/31/11

By Adam DeMartino
First, we'd like to remind you that the IAB deadline for OBA compliance is finally here. According to their new Code of Conduct (PDF), all members should meet the standards as of yesterday. If any of you happened to have missed it, feel free to contact us for information on how to become compliant, or download the IAB’s one-pager. In other privacy news, MediaPost reported that that industry giant comScore was being sued for “sinister and shocking” tracking, Canada unveiled their new framework for OBA, and the French Parliament introduced a requirement for consent to be obtained before “cookies are placed” and that browser settings or another application can be used to signify consent. Also, MediaPost also ran an interesting article about how despite concerns, behavioral targeting is still on the rise. As per usual, don't forget to follow us on Twitter and like us on Facebook for up to date news! comScore Sued For 'Sinister And Shocking' Online Tracking – MediaPost – Two consumers have sued online measurement company comScore for allegedly using "deceitful" techniques to install monitoring software on their computers. French Parliament publishes legislation on cookies and data breach notification – IAPP Daily Dashboard – Today, the French Parliament published legislation on cookies and data breach notification in accordance with Directive 2009/136/EC. Canadian ad industry unveils new OBA framework – Marketing Magazine – An alliance of the country’s leading advertising industry trade associations today announced the creation of a new framework for self-regulation regarding the practice of online behavioural advertising (OBA). Behavioral Targeting On Rise Regardless Of Pushback – MediaPost – Online behavioral advertising revenue in the U.S. will reach $4.9 billion by December 2011, and grow at a 9.6% compounded annual growth rate to reach $7.1 billion by 2015, according to Parks Associates.
 

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