Evidon Weekly News Digest 8/24/11

Aug 24, 2011 By Adam DeMartino
First off, The Better Business Bureau’s National Advertising Review Council (NARC) announced in MediaPost last week that it would begin formally enforcing privacy principles for OBA. While that prospect may seem intimidating to some, it should help to drive further adoption of the Self-Regulatory Program. The Wall Street Journal jumped back into the privacy fray with more coverage of supercookies, and Groupon directly addressed lawmakers regarding the company’s privacy issues. Also, Rep. Marsha Blackburn (R, TN) wrote an article for RedState that was vehemently opposed to government regulation of non-personally identifiable data collection, and an FTC commissioner issued a statement calling for a new approach to Do Not Track. Today's news brought news that behavioral advertising was still on the rise despite pushback. NARC To Start Enforcing Privacy Principles – MediaPost – The Better Business Bureau's National Advertising Review Council said today that it will start formally enforcing privacy principles for online behavioral targeting. Latest in Web Tracking: Stealthy 'Supercookies' – WSJ – Major websites such as MSN.com and Hulu.com have been tracking people's online activities using powerful new methods that are almost impossible for computer users to detect, new research shows. FTC commissioner calls for new 'do not track' approach – CNET – The U.S. Federal Trade Commission should take a different approach to "do not track" that would involve investigating online advertising, and then perhaps regulating it, a commissioner said today. White House pledges new Net privacy approach – CNET – A White House aide today previewed the administration's forthcoming approach to Internet consumer protection, saying it will provide "privacy law without regulation." The FTC’s Internet Kill Switch – RedState – Bureaucrats at the Federal Trade Commission (FTC) are pursuing a heavy-handed regulatory approach to address vague concerns about consumers’ online privacy. They claim that privacy is threatened by a shadowy group of advertisers who are harvesting your data from behind the screen to sell you more stuff. While I don’t discount the agency’s good intentions to protect consumers, FTC activists have supported regulations that would threaten the lifeblood of the Internet: data. Behavioral Targeting On Rise Regardless Of Pushback - MediaPost - Online behavioral advertising revenue in the U.S. will reach $4.9 billion by December 2011, and grow at a 9.6% compounded annual growth rate to reach $7.1 billion by 2015, according to Parks Associates.


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