We’re thrilled to announce the launch of Evidon GreenLight. 13 sell-side leaders, from networks to social platforms to data aggregators, have already joined the program to show consumers that they’re empowering them with best-practice privacy protections, and to show advertisers and agencies that they’re a reliable partner when it comes to OBA compliance. In participating, these companies have declared their intention to comply with IAB’s Code of Conduct by the August 29 deadline, delivering the icon on all of their OBA ads (with Evidon as their exclusive or default provider), and have completed privacy policy review by Evidon’s in-house CIPP staff. This is great news for everyone in the digital ecosystem—buyers, sellers and consumers alike. Proactive adoption of our industry’s Self-Regulatory Program means a more transparent, healthier ecosystem in every regard. We’re well on our way. Congratulations again to our first GreenLight partners. If you’re coming to Evidon Empower tomorrow, be sure to congratulate them yourself!:

• 33across
• Bizo
• Collective Media
• Media6Degrees
• 24/7 Real Media
• Media Innovation Group (MIG)
• ADRoll
• Contextweb
• Lotame
• Rocket Fuel
• ShareThis
• Adnetik
• Epsilon