This week is a busy week for Evidon. We hope to see you at our events around the globe! Today through Thursday we’ll be at RSA Europe. Stop by our booth anytime this week to learn about the tracking that’s happening acorrs your sites and how to control it. Also be sure to check our Director of Consumer Products, Andy Kahl give an interesting talk on “Your Indiscriminate Data.” He’ll be discussing how, as you develop your audience, your cultivation rewards you with a set of user data that can monetize your labor of love - but your data doesn't share your devotion. It's eager to share itself with any script that finds its way on your page. How promiscuous is your data? Andy will show you how Evidon and Ghostery can show you and counsel you back to fidelity.
Beginning tomorrow, the Evidon team with be at events across the US. Catch Scott Meyer at the MIMA Summit in Minneapolis. He’ll be speaking on the panel “A 360-Degree View of Audience Targeting,” moderated by AdExchanger’s John Ebbert. The panel will cover what marketers need to consider in making audience targeting a part of their media plan. Key issues include measuring performance, partner management, technical implementation, consumer privacy and data security concerns. From Wednesday-Saturday we’ll be at ANA Masters of Marketing in Orlando. Come visit our booth right outside the main session room to get a first look at how trackers get onto your website via "redirect chains"–the core of our newly launched Evidon Encompass Revenue Protection solution. We’ll also be at IAPP Privacy Academy in San Jose, CA from Wednesday-Friday. Stop by our booth to learn about our privacy offerings. We hope to see you over the course of the week!