The Evidon team is having a great showing at IAB Interact in Barcelona, with Scott Meyer, Colin O'Malley, Damian Scragg, Steven Garrett, and Raimar Von Wienskowski in attendance.  Join the Twitter discussion even if you weren't able to score a ticket at #interact2012.  If you are at the show, come see us in the OBA room, directly opposite the main stage and to the right.  The morning included two of three Interact sessions that Evidon has arranged in partnership with IAB EU dedicated to explaining the European Self-Regulatory Program. Session 1: Primer on what OBA is and what it isn't, along with details on the technologies that make it work and it's commercial importance to the industry, including a great L'Oreal case study. Presenting: Colin O'Malley, Evidon Felix Ritter, ADTECH Stephan Noller, nugg.ad --> Download presentation (PDF) Session 2: Context for the Self-Regulatory Program, including the forces in Brussels and exactly what the program expects of market participants, including principles, the icon, recent progress with program development, and the aggressive milestones the industry must hit over the next 90 days. Presenting: Colin O'Malley, Evidon Ionel Naftanaila, IAB EU Nick Stringer, IAB UK --> Download presentation (PDF) Looking forward to the MIXX awards tonight and the sessions tomorrow, including our third in the OBA series, 'Self-Regulatory Solutions.'  The final OBA session will be a lunchtime side panel at 13:15, and we'll focus on the roles of AdPlayer, an open source approach, and Evidon, the premier solution provider. Presenting: Colin O'Malley, Evidon Felix Ritter, ADTECH