Yesterday, our friend Darren Herman produced his annual look at how marketing tech drove the holiday shopping season. The findings, powered by Evidon data, revealed that, among the 20 retail sites studied, 75% utilized Google AdWords as an ad network, and half of them used Burst. You can read more about the findings here. We're very happy to be working with Darren and kbp+ to provide insights into the tech stack and tracking world.
The Evidon Blog